I help brands and founders cut through the noise with sharp digital strategy, purposeful design, and measurable growth — backed by a trusted team of specialists I've built and vetted over 10 years.
Decode by Sonia is a boutique digital consulting practice built on the belief that great outcomes come from great strategy — not just great execution.
I work with founders, startups, and growing brands to decode their digital challenges and build clarity around what actually moves the needle. Every project is delivered by a team of trusted specialists — senior practitioners in design, strategy, content, and development.
Every service is delivered by a tight-knit team of specialists I've personally worked with and trust. Not outsourced, not assembled on the fly — a proven group that brings senior-level expertise to every project.
Clarity before action. I help you map your digital landscape, build a plan that makes sense for your goals, and position your brand for sustainable growth.
Paid campaigns engineered for results — not vanity metrics. I manage end-to-end lead generation across Meta and Google, with rigorous tracking and optimisation.
Content that stops the scroll and drives action. From Reels to ad creatives, I produce and direct content that's built for the platform and the audience.
Your website should work as hard as you do. I oversee design and development projects that convert visitors into leads and create the right first impression.
Practical, no-fluff training for founders and teams who want to understand and leverage the tools shaping digital today — from AI to brand strategy.
There are a lot of agencies and freelancers out there. Here's what makes this practice different.
Most agencies skip straight to execution. I start with the problem. Every project begins with a clear brief, honest questions, and a plan grounded in your actual business goals.
You're not handed to a junior. I hand-pick the right specialists for your project — designers, developers, marketers — and stay involved to ensure standards are met.
No briefing three different people, chasing updates across agencies. I own the project from start to finish and translate between strategy and execution seamlessly.
I'll tell you what's working and what isn't. No vanity metrics, no inflated proposals — just clear thinking and advice you can act on.
Small enough to care deeply about every client. Experienced enough to handle complexity. You get senior-level attention on every engagement.
I understand digital channels inside-out but always tie work back to the commercial picture — growth, conversion, retention, and the metrics that actually matter.
A clear, collaborative process so you always know where things stand.
We start with a conversation to understand your goals, challenges, and what success looks like for you.
I map out the approach, the right team, timelines, and investment — clearly scoped, no surprises.
The specialist team gets to work. I manage the process, maintain quality, and keep you in the loop.
We review outputs together, refine, and ensure every deliverable actually moves your business forward.
Whether you have a clear brief or just an idea, reach out and let's have a conversation.
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